Cryptocurrency: UMC

The marketing revolution

in messengers has begun!

The UMC platform is based on smart contracts and operates using high-speed artificial intelligence. It makes advertisements in instant messengers effective, reliable and as convenient as possible. All actions can be performed quickly and easily through the user-friendly interface.

Now, it's easy to manage advertising in instant messengers for absolutely any user - an individual, a large company, a channel owner or an experienced smm-manager. No additional costs and efforts!

Universal Marketing Company is already actively developing. The first real product is the Telegram bot. By the time of the ICO launch, it's passing the second part of the beta test. In parallel, the remaining components of the system are being developed.

Flexible settings, built-in analytics, the choice of manual or fully automatic mode, paying for advertising without unnecessary commissions is not the entire list of benefits that each participant of the UMC platform receives.

The UMC platform is created to solve the main problems of advertising management within a single system

Lack of convenient systems for prompt and understandable analysis of the pros and cons of products and services
Inability to reliably check the quality of the target audience
High time spent on organizing the development and promotion of sites / products / services
Additional indirect financial costs and commissions
Failure to comply with agreements between advertisers and owners of advertising platforms. The complexity of controlling the obligations execution
The complexity of selecting suitable advertising channels
Problems with the mass launch of advertising campaigns in messengers
Many others.

UMC is an all-in-one platform.

Technically, the UMC platform will be implemented on various messenger platforms in the form of BOTs, as well as in the form of WEB-site. Financing of the project is carried out at the expense of funds raised through the ICO. The UMCC token is an advertising futures contract, an ERC20 token. The total number of issued tokens is 500 mln. 320 mln of them will be put up for the public sale at a price of $ 0.1019.

TECHNOLOGIES

The decentralized UMC platform operates on the basis of smart contracts. They are the guarantor of the implementation of any agreements concluded within the ecosystem.

Big Data Storage

Big data storage for the huge amounts of information. In the future, processing and computation will be carried out through superfast artificial intelligence.

Integration into the most popular instant messengers

Considering the technical features of each of them. At the moment, there is already a high-grade BOT prototype for Telegram. The development of appropriate versions for the other messengers is underway.

Built-in payment processing module

The possibility of quick and profitable exchange of fiat money or crypto-currency on UMCC within the UMC platform. It becomes the own internal crypto-exchange in the long term.

Universality and comfort

UMC is able to support simultaneously 2 kinds of interfaces - via Messengers or WEB-platform.

Marketing in instant messengers will never be the same again. The Universal Marketing Company platform is the ability to place advertising posts in one click or absolutely automatically. Choose only the most high-quality sites, individually for your needs. Be confident of compliance with all arrangements. Get full control over the performance and effectiveness of each advertising campaign.

Technological implementation of the UMC platform

The UMC platform technologically combines the server part, which manages all the logic of the work, the interface for interaction with users, as well as the interface with the partners of the platform.

Front-End block It includes two components:

Messengers exist as the main interface for working with the platform. It is planned to implement a set of bots, each one will be work with its own messenger.
WEB-platform is the aggregator of functionality of various messenger-bots. It is also a centralized tool for customizing the functionality of the UMC platform, including if some of the instant messengers do not provide bots.
At the moment, the project work plan includes automation of work with the following messengers: Telegram – a working prototype has already been developed, WeChat, WhatsApp, Viber, Line, Kakaotalk, Snapchat, Weibo, Instagram, Vkontakte, Facebook messenger, Twitter, Ozone, and others.

Back-End block

Messengers Connectors - Each messenger has a set of its own functions and rules. In order to integrate it into the overall ecosystem, each of the messengers will be written with its own connector that will transform the logic of the work of all ecosystems into the logic of the work of individual messengers and back.
BOT engine - The core of bots functionality and the integration core for all parts of the Back-End block.
Payment processor - Payment processing module for platform users. This module will work in integration with the Payment Services Connector to access various payment systems and crypto exchange.
3RD party API connectors - A module that will allow partner services to integrate with our platform. Third-party bot developers will use our developed API in order to appear in our BOT Market Place and also use our Payment processor.
Big Data Storage - A database for collecting, storing and analyzing large amounts of data. Metrics for various measurements of the effectiveness of posts, the maturity of the channels, the segmentation of users and channels, etc. will be collected for further analytical reports and also used in the training of artificial intelligence algorithms in the Artificial Intelligence Engine.
Artificial Intelligence Engine - The core of the artificial intelligence system, to create optimal and mutually beneficial strategies for interaction between platform users. It will be a set of artificial intelligence algorithms that solve different tasks, ranging from intelligent chat-bots that can maintain a dialogue with platform users and themselves learn, finishing with "smart" recommendations to platform users about holding advertising campaigns.
Payment Services Connector - Connectors for various payment receiving services, like fiat (Epayments, etc) and cryptocurrency (Binance, Bittex, etc.). In order to integrate it into the overall ecosystem, each of the payment services will be written with its own connector, which will transform the logic of work and data between the Payment processor and third-party payment services

Third party services block

To expanse the opportunities provided by our platform, we are planning to build integration with crypto exchanges, advertising promotion agencies on the Internet, developers of popular bots in messengers and others

Artificial intelligence on the platform

Machine learning is the idea of the existence of common algorithms that can tell something interesting about a set of data without having to write a specific code for each problem. Instead of writing code, data is transferred to a common algorithm, and it builds its own logic based on data. To build such algorithms on the UMC platform, “Recurrent Neural Networks" will be used. These networks differ in that they can accumulate the previous state of the network and are used in algorithms that require predictions or recommendations.

For example, based on the advertising budget, the number of subscribers that the advertiser wants to attract, the topics of his channel, the required classification of attracted users and other information, the UMC will create a portfolio of advertising placements on the channels. The advertiser will check / adjust the portfolio, and click the button to launch the advertisement. Manually, the described actions require several days of work, depending on the number of advertising locations, and the accuracy of evaluation is far from the truth.

The more users there are in UMC, the more accurate the AI's work on the selection of optimal advertising channels will be available to all the ecosystem users.

PLATFORM PROMOTION STRATEGY

At each separate stage of the UMC platform launch to the market feedback about the work of the platform for each messenger will be collected in a unique way, which will allow to move from one stage to another with maximum efficiency. This is promoted by our own base of active users that is more than 250,000 people who are ready to participate in the UMC platform launch around the world.

At the stage of product market testing, the maximally expanded functionality will allow users to easily make their choice in favor of the UMC platform due to a combination of all necessary parameters in it.

At the stage of product growth and development, in addition to the strategy of holding positions in the market, the goal is to expand the geography of the platform to the audience of Asia, the USA and Europe. Due to optimization of audience coverage and new geography, UMC platform will be able to switch to a niche expansion strategy in the specified geography already in June 2018. The practical experience of the team and the loyalty of the platform users will make it possible to close the consumer's needs as much as possible at the stage of product maturity.

UMCC token

UMCC (Universal Marketing Company Coin) - UMC platform token (futures for advertising). It will be implemented on the Ethereum platform and the ERC-20 standard. The UMCC token is issued in the amount of 500,000,000.

The token sale will take place in 3 stages:

1st stage - closed sale, until June, 2018, under the agreement of SAFT (Simple Agreement for Future Tokens).

Stage 2 – token pre-sale through the "white list", until July 1, 2018.

3 stage – token open sale, until August 1, 2018

Available purchase currencies are Ethereum (ETH) and Bitcoin (BTC)

For participants in a closed sale, it is foreseen of freezing tokens for 12 months with a partial quarterly defrost.

The token open sale price is $ 0.1019

UMCC tokens funds distribution

Soft Cap is 6 255 241 $. It corresponds to the amount of costs for the platform creation, its functioning, promotion and development by the end of 2018, as well as to launch ICO and output the token to the external exchange.

Hard Cap is 22 550 000 $. This will allow UMC to fulfill its business plan for the development of the platform before the first quarter of 2021.

There are bonuses planned for participation in ICO. They are up to 40% during the closed sale and up to 20% during the open sale

The reserve of the UMC platform is necessary for the uninterrupted functioning of the system and the permanent availability of UMCC tokens in the internal exchange office of the platform. Bonuses for the Bounty program are planned to help everyone who wish to develop the project. The Bounty program conditions will be published separately. We also offer Airdrop – you get tokens for passing the KYC and fill in the information into the "white list" of the open sale. In addition, there is a referral program with two levels - a reward for attracting a new investor to the UMC project in the amount of 6% and 4% of the invested amount, for the first and second level, respectively.

The UMCC token will be listed at least on one crypto exchange. It is supposed to be Binance.

ICO

Starting from the date of the beginning of the UMCC tokens deployment, the participants agree and accept that it is allowed to send amounts in BTC and ETH to the Ethereum smart-contract system to obtain the corresponding equivalent in UMCC.

The minimum purchase is 1 ETH

The maximum purchase is 100 ETH

At the same time, the cost of a dollar-denominated contribution may vary with the current BTC and

ETH rates.

The UMCC price is set in USD and varies depending on the stages of selling the tokens:

Pre-ICO price is by appointment.

ICO price is 0.1019 USD

The main objective of this White Paper (WP) is to provide potential UMCC token holders with the most valid and complete information available to help make a weighted decision in favor of participating in the UMC project.

Budget of the project

Shared budget distribution after the ICO: